Make Your Website Design Work For Your Buisness

Having a great website design is good. But until and unless it works to boost your business it cannot be termed as a success. The essential purpose of a website is to portray an online face of the business concerned and generate new channels for the same.

Here are some tips about how you can make your website work for your business and fuel its success:

Consistency

It is one of the critical elements in website design and development. Your website should well be consistent with your brand and business. Make sure the website reflects your brand identity and reflect the corporate image of your business. All your marketing communications should well be in tandem with the website look so as to maintain a consistency in all your business endeavors.

A consistent look and feel goes a long way in establishing a strong presence in the audiences' mind and reaffirms your brand identity time and again.

Usability

It is another element that holds vital importance in website design. Your visitors should be able to find your website on the internet with as much ease as they should be able to navigate within. Good usability means visitors would be able to make the most of their time on the website.

Make sure the navigation is simple and logical and all links work properly. Set right any broken links or the ones that lead to wrong pages or show a 404 error message. The information on all the web pages should be correct and the forms should be working correctly.

Text Legibility

The fonts on your website should be of the right size so that they function well on different browsers andplatforms. Also, allow your visitors to resize the text according to their preferences so that they can read through at ease. Make sure the text on the site is a tint darker than the background shade to promote easy readability. On the whole the text should be easy to read and laid out in logical format so as to break the monotony. Moreover, it shouldn't interfere with any images or graphics on the site.

Design Style

The website design should put forth your message to the audience. The design should well be in tandem with your brand identity and reflect your business objectives. It is advisable to hire the services of a professional web development company to formulate great looking and functioning websites.

Speed

As important is it for your audience to find your website easily, so important is the website to load quickly. In addition the navigation pathway should also be well defined and quick to function. Make sure the graphics and images on your website are optimized properly so that they don't take much time to load. Always remember that visitors find it easier to leave the website altogether than wait for it to unleash at snail's pace.

Search Engine Friendly

No website is good enough until there is good traffic inflow. And to guarantee steady traffic to your website you need to make sure that it figures in the top slots of search engine results. Here are some tips to make your website search engine friendly:. Code your website in HTML rather than embedding images and graphic elements. Use ALT tags for all images and graphics in addition to Meta tags and description tags. Submit your website to online directories. Get relevant links from others on the internet.

About the Author:

Maneet Puri leads LeXolution IT Services, a reputed India web design firm that provides powerful web solutions and KPO services to its client base. He leads his team of custom website designers to create customized designs for their corporate clients. For more information about the author and his company visit www.lexolutionit.com

Why Do Visitors Leave Your Website?

Visitor traffic is one of the most important factors that determine the success of a website on the Internet. However, something more important that attracting visitors is to retain them on the website. By keeping your visitors on the site for longer times, you can increase the number of page views as well your chances of them performing a desired action. Often you may notice that though your website gets a huge number of visitors, they tend to leave abruptly. This may be because there is something on your website that they don't like. By knowing the reason why visitors leave your website, you can seek to make adjustments and thus improve the website. Here are some common reasons why people exit websites.

Poor Accessibility

No matter how great the website is, it is completely useless if the visitors are unable to access it. They have no option but to leave. Browser incompatibility is one of the prime reasons why website fail to be accessible. Make sure you check for compliance at the design and development stage itself so as to avoid any future issues.

Unintuitive Navigation

Navigation is a determining factor of how visitors browse through the website to find information. However, poor navigation can frustrate them and cause them to leave abruptly. Therefore, devote plenty of time and attention to design your navigation system. It should be logical as well as intuitive. If your website is fairly large, you should include a sitemap.

Over Advertising

Advertisements are an essential revenue generating source for websites. But some businesses take it overboard and paste their websites with ads all over. This highly irritates the visitors and makes them leave out off frustration. Therefore, try to limit the advertisements on your website. Avoid using overtly flashy ads that tend to distract the visitors.

Inadequate Information

Visitors come to a website looking for some or the other information and when they don't find what they are looking for, they just choose to leave. It is very important to understand your industry audience and know their needs and requirements. Armed with this knowledge, you can cater to them more effectively and provide them with what they need.

Slow Loading Pages

This is probably one of the most common reasons why visitors leave a website. Internet users are an impatient lot. They like to find instant information and would not wait till the website loads completely. A much easier way for them is to look for information on another website. The connection speed of users also influence this. Therefore, it is important that you design pages that load easily even on slow Internet connections. Use Google Analytics to determine the percentage of users who have slow or fast Internet connections.

Automatic Audio and Video Play

Audio and video features are fast becoming popular. However, even though they are effective means of communication, leave the option for the users to decide. Don't start music automatically and even if you do, provide an option to turn it off. Visitors can often get irritated with the uncontrolled music and videos and leave the website altogether even if the website was good enough.

About the Author:

Kabir Bedi is a senior web consultant at LeXolution IT Services, a professioanal web development companythat has a team of skilled Web developers India. The company offers a plethora of web services includingweb development services & web design services.

Custom Banner Design vs. Template

There are a lot of websites that allow you to create a free banner by providing you with several free templates. All you have to do is to select a template, add your text and literally create your banner design in a matter of seconds only. However, the down side is that the company (that provides you with free templates) also uses their URL or company name on your banner. Now, I wonder why people wonder why their banner designs are not giving them the results they are striving for. Well, if your market is thinking of you as a cheap business that can’t even afford a banner, then why will they buy your products or show interest in acquiring your services.

Now, it is very clear that the best practice should be to create a custom banner design instead of using a template. However, to ensure that people truly understand the power of customized banners and why they should avoid using templates, we need to explore this subject in great detail and take a look at some important factors that can totally break your banner and ruin you marketing campaigns. So, let’s take a look at these important factors now.

Personal Touch:

To make your marketing campaigns successful, you have to give them a personal touch. Copying and using someone else’s ideas will never help you succeed in the world of marketing and you will end up ruining your credibility. Hence, it is crucial that you give a personal touch to your banner to help you correctly represent your business model. If your banner is unable to tell your market that what your business is about, you will have trouble winning their trust. Therefore, people will avoid clicking your banner and your CTR or click thru rate will go down. No clicks mean zero visitors to your site.

Don’t Look Cheap:

If you are selling expensive products but are using a free template to create your banner design, then know this, you will soon end up ruining your business image. Your market will think of you as unprofessional and amateur. If you can’t spend a few bucks to create a custom banner design, then will you spend to provide quality products to your customers? Well, this is the question that your market will want to know. Of course, they won’t contact you to find out. They will simply ignore you and go elsewhere.

Don’t Look Like a Copycat:

The problem with templates is that they are widely available and anyone can use them. If you consider your business to be unique in its own way then your banner design should be unique as well. Using a template will make you look like a copycat without any creativity at all. So, ensure that your banner is always customized.

See, using a customized banner will allow you to give it a personal and unique touch. It will allow you to convey your message in a powerful way because your designer will even change the colors and layout according to your message.

So, the best thing is to go for a custom banner design instead of a template.